Pricing
Believe it or not, your price says as much about you as your product. From a marketing point of view, the price is a part of the message you put out in the market place. You don’t always have to be cheapest to win the business. To find out how it’s done, contact us.
The optimum price for your product (yes we have economics expertise at hand, too) is the price at which you get the best combination of unit profit and volume to maximise overall profit. This optimum price will move up or down depending on how you and your product are perceived in the market place. To improve your standing you need to have the right image and brand value. A marketing audit will help ensure that your image is the right one and that the messages to send out are consistent with each other.
A competitor analysis will help you to see who else is offering products that are similar to yours, and at what prices. A product audit will identify weaknesses in your product (if you want us to). All of these things are useful to know if you want to set the right price.
On the other hand, you may already know enough about your image, product and competitors, and simply want us to finish the task with a numerical pricing exercise, where a complex product set can be given an easy to read/ easy to buy set of prices.